Our Story

Hello!

We are Alastair and Amy, the husband and wife team behind Paw. Our journey began because we wanted to feed our fussy Labradoodles the best diet we could.

We tried feeding raw food, but found it to be smelly and inconvenient, not to mention that there was no space left in the freezer for our own food! Then we tried a freshly prepared diet, but found it to be expensive, time-consuming and that our dogs' dental health would suffer too.

So we set about creating a convenient, complete, dry food which is actually good for dogs… so good that rather than calling it dog food, we call it…

Superfood for Dogs

Our dogs love Paw and we hope yours do too!

ALASTAIR & AMY X

Our recipes are naturally balanced with a high, freshly prepared meat content and lots of nutritious vegetables - no added nasties like grain or bulking agents in sight. These high-quality ingredients are cooked gently at 90°C to preserve the proteins and nutrients, making all the goodness available for our furry friends to digest.

Get Paw Superfood on subscription

We offer a handy subscription service to make it really easy to feed your dog a natural, healthy and nutritious diet. Free delivery throughout Great Britain.

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"Our dog is healthy, happy and thriving"

With so many options for dog food around, it is a minefield deciding what to go for. We opted to go on the recommendation of someone who was already feeding Paw to their dog and very pleased with it.

Our dog is healthy, happy and thriving and the only food he gets is Paw. We even use it for little treats and rewards with great success. It seems Yogi will do anything for a morsel of Paw.

Clare Richardson