We prepare fresh, natural ingredients, including lots of proper fresh meat, cook it gently at a low temperature to preserve the nutrients, then serve it in a convenient dry kibble form that promotes good dental health.

Many dogs are sensitive to grains because they are not part of a dog's natural diet

Grain has a low nutritional value to dogs, so we don't use it in any of our recipes

We pack our superfood full of high nutrition ingredients rather than fillers or bulking agents
We believe that dogs should eat more meat and vegetables, just as they would naturally in the wild. That's why you will find meat as the primary ingredient, right at the top of our recipe ingredients lists, and grain, filler and bulking agents nowhere in sight! Unlike many, we include proper, fresh meat in our recipes and carefully form it into our finished, dry superfood. This makes it convenient for you, and better for your dog's teeth.
Like all our superfood, this tasty and nutritious grain-free recipe with fresh chicken is full of natural goodness. Made without dairy, soya, beef, eggs, and grains, including wheat and wheat gluten, it is particularly suitable for dogs with specific intolerances or sensitivities. Chicken offers a lean, tasty source of protein which is highly digestible, even for dogs with the most sensitive digestive systems. Our carefully selected variety of functional herbs contain essential vitamins, antibacterials and antioxidants.
This delicious grain-free, complete recipe is made with fresh salmon and trout, full of flavour and natural goodness. Made without dairy, soya, beef, eggs, and grains, including wheat and wheat gluten, it is particularly suitable for dogs with specific intolerances or sensitivities. Salmon is a very nutritious protein, rich in Omega-3 fatty acids which have been linked with improved cognitive and visual development, a strong immune system and supporting good joint health. Asparagus is rich in vitamins A, C and K, plus folic acid, which all contribute to general canine health and wellbeing.
Made with freshly prepared pork, this complete grain-free recipe is both nutritious and delicious. This recipe has a single protein source and is made without dairy, soya, beef, eggs, or grains, including wheat and wheat gluten, so it is particularly suitable for dogs with specific intolerances or sensitivities. Pork is a particularly tasty protein source and is naturally rich in vitamins and minerals. Apples provide a rich source of flavonoid antioxidants which can help to protect cells from illness and aging caused by free radicals in the body.
Our healthy and delicious puppy recipe made with fresh chicken, turkey and salmon is specially formulated to be gentle on your puppy’s developing digestive system, whilst providing a nutritionally balanced diet and a variety of three protein sources to reduce the likelihood of future allergies. It is highly digestible and energy dense to meet puppies’ high energy requirement. Chicken offers a lean and tasty source of protein. Salmon is highly nutritious and rich in Omega-3 fatty acids which have been linked with improved cognitive and visual development, a strong immune system and supporting good joint health. Turkey is a particularly digestible protein source suitable for even the most sensitive digestive systems.

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